{"id":4569,"date":"2024-12-08T13:55:23","date_gmt":"2024-12-08T16:55:23","guid":{"rendered":"https:\/\/www.marcostenorio.com\/?p=4569"},"modified":"2026-01-13T17:54:09","modified_gmt":"2026-01-13T20:54:09","slug":"psicologia-das-cores-e-a-cor-do-ano-o-que-o-marrom-pode-nos-dizer-sobre-2025","status":"publish","type":"post","link":"https:\/\/www.marcostenorio.com\/?p=4569","title":{"rendered":"Psicologia das Cores e a Cor do Ano: O que o Marrom pode nos dizer sobre 2025?"},"content":{"rendered":"\n<p>As cores t\u00eam um poder fascinante sobre as nossas percep\u00e7\u00f5es, evocando emo\u00e7\u00f5es e associa\u00e7\u00f5es muitas vezes inconscientes. Esse \u00e9 o tema central do livro <strong>Psicologia das Cores<\/strong>, de <strong>Eva Heller<\/strong>, uma refer\u00eancia incontest\u00e1vel na \u00e1rea do Design. A autora mapeia como as cores nos impactam cultural e emocionalmente, trazendo insights que permanecem atuais e provocativos.<\/p>\n\n\n\n<p>Recentemente, a escolha da <strong>cor do ano da Pantone<\/strong> reacendeu essa discuss\u00e3o, especialmente por nos desafiar a reavaliar uma cor historicamente impopular: o <strong>marrom<\/strong>. No estudo de Heller, o marrom ocupa uma posi\u00e7\u00e3o peculiar, sendo a cor menos desejada por 20% das pessoas e a favorita de apenas 1%.<\/p>\n\n\n\n<p>Segundo Heller, o marrom \u00e9 associado ao aconchego e \u00e0 rusticidade, por remeter \u00e0 madeira, mas tamb\u00e9m carrega conota\u00e7\u00f5es negativas: \u00e9 visto como antiquado, desagrad\u00e1vel, ligado \u00e0 falta de refinamento e, em um vi\u00e9s social mais sens\u00edvel, \u00e0 pobreza. Essa dualidade \u2014 entre o acolhimento e o desprezo \u2014 faz do marrom uma cor intrigante e, talvez, desafiadora.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1024\"  height=\"576\"  data-id=\"4573\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAJAAQMAAAApW4aWAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAF5JREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAO8GIk8AAbOpTZoAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-4573 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/PTN_COY_Hero_Primary_Cropping_1920x1080_2024-0911-1536x864-2-1024x576.jpg\"  data-pk-srcset=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/PTN_COY_Hero_Primary_Cropping_1920x1080_2024-0911-1536x864-2-1024x576.jpg 1024w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/PTN_COY_Hero_Primary_Cropping_1920x1080_2024-0911-1536x864-2-300x169.jpg 300w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/PTN_COY_Hero_Primary_Cropping_1920x1080_2024-0911-1536x864-2-768x432.jpg 768w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/PTN_COY_Hero_Primary_Cropping_1920x1080_2024-0911-1536x864-2-680x383.jpg 680w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/PTN_COY_Hero_Primary_Cropping_1920x1080_2024-0911-1536x864-2.jpg 1536w\" ><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  decoding=\"async\"  width=\"396\"  height=\"161\"  data-id=\"4571\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYwAAAChAQMAAADushpVAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAB5JREFUaN7twQENAAAAwqD3T20PBxQAAAAAAAAAcGggEwABIBqJ1QAAAABJRU5ErkJggg==\"  alt=\"\"  class=\"wp-image-4571 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 396px) 100vw, 396px\"  data-pk-src=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-colors.png\"  data-pk-srcset=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-colors.png 396w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-colors-300x122.png 300w\" ><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  decoding=\"async\"  width=\"768\"  height=\"782\"  data-id=\"4574\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAwAAAAMOAQMAAACTRfO9AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAF5JREFUeNrtwQEBAAAAgJD+r+4ICgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAGKF0AAZsVTJcAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-4574 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 768px) 100vw, 768px\"  data-pk-src=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-768x782-1.png\"  data-pk-srcset=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-768x782-1.png 768w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-768x782-1-295x300.png 295w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/floral-pathways-768x782-1-680x692.png 680w\" ><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"768\"  height=\"782\"  data-id=\"4575\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAwAAAAMOAQMAAACTRfO9AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAF5JREFUeNrtwQEBAAAAgJD+r+4ICgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAGKF0AAZsVTJcAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-4575 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 768px) 100vw, 768px\"  data-pk-src=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-768x782-1.png\"  data-pk-srcset=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-768x782-1.png 768w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-768x782-1-295x300.png 295w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-768x782-1-680x692.png 680w\" ><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"396\"  height=\"161\"  data-id=\"4572\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYwAAAChAQMAAADushpVAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAB5JREFUaN7twQENAAAAwqD3T20PBxQAAAAAAAAAcGggEwABIBqJ1QAAAABJRU5ErkJggg==\"  alt=\"\"  class=\"wp-image-4572 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 396px) 100vw, 396px\"  data-pk-src=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-colors.png\"  data-pk-srcset=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-colors.png 396w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2024\/12\/relaxed-elegance-colors-300x122.png 300w\" ><\/figure>\n\n\n<\/figure>\n\n\n\n<p><strong>Pantone e a leitura do mundo<\/strong><br>A Pantone n\u00e3o escolhe sua cor do ano ao acaso. Trata-se de uma an\u00e1lise profunda das tend\u00eancias globais, com estudos que projetam cen\u00e1rios futuros. Essas decis\u00f5es captam movimentos culturais, sociais e econ\u00f4micos, indicando caminhos que a sociedade pode trilhar nos pr\u00f3ximos anos.<\/p>\n\n\n\n<p>Ao refletir sobre a escolha do marrom, algumas perguntas surgem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O que essa cor diz sobre o momento atual?<\/strong><\/li>\n\n\n\n<li><strong>Ser\u00e1 que ela representa um desejo de neutralidade em tempos de polariza\u00e7\u00e3o?<\/strong><\/li>\n\n\n\n<li><strong>Ou reflete um pessimismo diante das crises e incertezas que nos cercam?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O cen\u00e1rio para 2025 n\u00e3o \u00e9 dos mais promissores. Conflitos geopol\u00edticos, discursos radicais e a crise clim\u00e1tica, sem sinais de resolu\u00e7\u00e3o real, comp\u00f5em um panorama desafiador. A escolha do marrom pode simbolizar um anseio por estabilidade, mas tamb\u00e9m um certo conformismo ou at\u00e9 ceticismo em rela\u00e7\u00e3o ao futuro.<\/p>\n\n\n\n<p><strong>A for\u00e7a das cores na constru\u00e7\u00e3o de significados<\/strong><br>As rea\u00e7\u00f5es negativas que frequentemente acompanham o marrom ilustram um ponto levantado por Heller: <strong>nossas sensa\u00e7\u00f5es sobre as cores s\u00e3o profundas e inconscientes, mas moldam como percebemos o mundo.<\/strong> No caso da Pantone, a escolha de uma cor t\u00e3o carregada de significados controversos \u00e9, por si s\u00f3, uma provoca\u00e7\u00e3o.<\/p>\n\n\n\n<p>Enquanto o mundo parece dividido entre extremos \u2014 otimismo exacerbado e des\u00e2nimo absoluto \u2014, a neutralidade do marrom pode nos convidar a refletir sobre nossa postura frente \u00e0s adversidades.<\/p>\n\n\n\n<p><strong>E voc\u00ea, como v\u00ea essa escolha?<\/strong><br>Ser\u00e1 que estamos prontos para abra\u00e7ar as nuances dessa cor t\u00e3o ambivalente? Ou ainda a rejeitaremos, como no passado?<\/p>\n\n\n\n<p>As cores falam, e o marrom, talvez mais do que qualquer outra, est\u00e1 nos dizendo algo. <strong>Estamos ouvindo?<\/strong><\/p>\n\n\n\n<p>Deixe suas reflex\u00f5es nos coment\u00e1rios!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As cores t\u00eam um poder fascinante sobre as nossas percep\u00e7\u00f5es, evocando emo\u00e7\u00f5es e associa\u00e7\u00f5es muitas vezes inconscientes. Esse \u00e9 o tema central do livro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[351,43],"class_list":["post-4569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-cores","tag-design"],"acf":{"choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"_links":{"self":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/posts\/4569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4569"}],"version-history":[{"count":1,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/posts\/4569\/revisions"}],"predecessor-version":[{"id":4576,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/posts\/4569\/revisions\/4576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/media\/4570"}],"wp:attachment":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}