{"id":4848,"date":"2024-01-21T15:28:35","date_gmt":"2024-01-21T12:28:35","guid":{"rendered":"https:\/\/theme.madsparrow.me\/mokko\/?post_type=portfolios&p=617"},"modified":"2025-11-16T13:43:38","modified_gmt":"2025-11-16T16:43:38","slug":"malukita","status":"publish","type":"portfolios","link":"https:\/\/www.marcostenorio.com\/?portfolios=malukita","title":{"rendered":"Malukita"},"content":{"rendered":"\t\t
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\r\n \tMALUKITA <\/h1>\r\n <\/div>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BRAND DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CRIA\u00c7\u00c3O<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YEAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MARCOS TEN\u00d3RIO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00c1RIO CALADO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OVERVIEW<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Malukita \u00e9 uma marca pensada para tirar as crian\u00e7as das telas e coloc\u00e1-las de volta na brincadeira. O branding nasceu da ideia de resgatar a inf\u00e2ncia no papel: l\u00e1pis na m\u00e3o, tesoura, cola, rabisco, erro, acerto e muita imagina\u00e7\u00e3o.<\/p>

Mais do que materiais escolares, Malukita \u00e9 um convite \u00e0 desconex\u00e3o criativa \u2013 crian\u00e7as que brincam, inventam e criam seus pr\u00f3prios mundos, em vez de s\u00f3 assistir aos dos outros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE RESULT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Malukita nasceu de uma pergunta simples: e se a gente devolvesse \u00e0s crian\u00e7as o prazer de brincar longe das telas? A marca foi criada como um manifesto em defesa da inf\u00e2ncia vivida no papel, no ch\u00e3o da sala, na mesa da cozinha \u2013 com l\u00e1pis, rabiscos, recortes e imagina\u00e7\u00e3o em modo infinito.<\/p>

No branding, isso se traduz em uma identidade colorida, leve e despretensiosa, que abra\u00e7a a \u201cbagun\u00e7a criativa\u201d como parte do processo. Nada \u00e9 r\u00edgido demais: as composi\u00e7\u00f5es parecem feitas \u00e0 m\u00e3o, as formas lembram brincadeiras e as cores conversam com o universo infantil sem cair no \u00f3bvio. Malukita \u00e9 sobre crian\u00e7as que criam hist\u00f3rias, inventam mundos, testam possibilidades \u2013 e n\u00e3o apenas assistem a v\u00eddeos sem parar.<\/p>

Cada escolha de design refor\u00e7a essa ideia de desconex\u00e3o consciente: produtos que convidam a pegar no l\u00e1pis, cortar o papel, colar, montar, errar, recome\u00e7ar. A marca se posiciona como uma aliada de pais e educadores que acreditam que criatividade tamb\u00e9m se desenvolve offline, na fric\u00e7\u00e3o entre m\u00e3o, material e imagina\u00e7\u00e3o.<\/p>

Malukita \u00e9 a lembran\u00e7a de que inf\u00e2ncia n\u00e3o \u00e9 s\u00f3 conte\u00fado para consumir \u2013 \u00e9 experi\u00eancia para viver, colorir e guardar na mem\u00f3ria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5072,"template":"","portfolios_categories":[374,375],"class_list":["post-4848","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-branding","portfolios_categories-product"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_type_page":"default","menu_align_page":"default"},"_links":{"self":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/portfolios\/4848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":7,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/portfolios\/4848\/revisions"}],"predecessor-version":[{"id":5079,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/portfolios\/4848\/revisions\/5079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=\/wp\/v2\/media\/5072"}],"wp:attachment":[{"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4848"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/www.marcostenorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolios_categories&post=4848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}