{"id":200,"date":"2015-01-15T19:44:58","date_gmt":"2015-01-15T19:44:58","guid":{"rendered":"http:\/\/alleycatthemes.com\/themes\/bloc\/demo\/?page_id=200"},"modified":"2025-12-06T14:58:36","modified_gmt":"2025-12-06T17:58:36","slug":"about","status":"publish","type":"page","link":"https:\/\/www.marcostenorio.com\/?page_id=200","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"200\" class=\"elementor elementor-200\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a4c4f6f e-flex e-con-boxed no e-con e-parent\" data-id=\"a4c4f6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4056515 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4056515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAtsAAAQAAQMAAAAKlwc9AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAHNJREFUeNrtwYEAAAAAw6D5U9\/gBFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPAMdA8AAVsf3Y4AAAAASUVORK5CYII=\" class=\"attachment-large size-large wp-image-4749 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 731px) 100vw, 731px\" data-pk-src=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2-731x1024.jpg\" data-pk-srcset=\"https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2-731x1024.jpg 731w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2-214x300.jpg 214w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2-768x1075.jpg 768w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2-390x546.jpg 390w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2-786x1100.jpg 786w, https:\/\/www.marcostenorio.com\/wp-content\/uploads\/2025\/11\/3-Foto-2.jpg 1000w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2031c9e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2031c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Sou <span class=\"s1\"><b>Marcos Ten\u00f3rio<\/b><\/span> \u2014 Doutor em Design de Artefatos digitais, Diretor de Cria\u00e7\u00e3o da Kalulu Design &amp; Comunica\u00e7\u00e3o e professor universit\u00e1rio nas \u00e1reas de UX e Design de Interfaces. H\u00e1 mais de 13 anos lidero projetos que cruzam <span class=\"s1\"><b>branding, experi\u00eancia do usu\u00e1rio e storytelling<\/b><\/span>, entregando campanhas e produtos digitais para marcas como <span class=\"s1\"><b>Asces-Unita<\/b><\/span> e <span class=\"s1\"><b>Natura<\/b><\/span>. Como <span class=\"s1\"><b>doutorando em Design pela UFPE<\/b><\/span>, pesquiso usabilidade m\u00f3vel para pessoas idosas e desenvolvi o <span class=\"s1\"><b>HUSUI<\/b><\/span>, um conjunto de heur\u00edsticas que orienta avalia\u00e7\u00f5es de <span class=\"s1\"><b>acessibilidade cognitiva<\/b><\/span> em apps, conectando rigor acad\u00eamico e impacto real.<\/p><p class=\"p1\">Em sala, na <span class=\"s1\"><b>CESAR School<\/b><\/span> e na <strong>Faculdade<\/strong> <span class=\"s1\"><b>Senac Pernambuco<\/b><\/span>, ensino Interface Design, Interfaces Ub\u00edquas e UX aplicando metodologias ativas (PBL, Design Thinking, Double Diamond). No dia a dia, traduzo <span class=\"s1\"><b>dados de pesquisa em decis\u00f5es de produto<\/b><\/span>, crio <span class=\"s1\"><b>sistemas de design<\/b><\/span> consistentes e conduzo times com foco em resultado \u2014 sempre com empatia, clareza e prop\u00f3sito.<\/p><p class=\"p1\"><span class=\"s1\"><b>Focos de atua\u00e7\u00e3o:<\/b><\/span> UX Research &amp; Strategy \u2022 Heuristic Evaluation \u2022 Acessibilidade Mobile \u2022 Interface Design \u2022 Branding &amp; Storytelling \u2022 Creative Leadership \u2022 Design Systems \u2022 Gest\u00e3o \u00c1gil (Scrum\/Kanban).<\/p><hr \/><p class=\"p1\"><em>I\u2019m <span class=\"s1\"><b>Marcos Ten\u00f3rio<\/b><\/span> \u2014 Ph.D. in Design, Creative Director at <span class=\"s1\"><b>Kalulu Design &amp; Comunica\u00e7\u00e3o<\/b><\/span> and a university <span class=\"s1\"><b>lecturer in UX and Interface Design<\/b><\/span>. For 13+ years I\u2019ve led work at the intersection of <span class=\"s1\"><b>branding, user experience, and storytelling<\/b><\/span>, delivering integrated campaigns and digital products for brands such as <span class=\"s1\"><b>Asces-Unita<\/b><\/span> and <span class=\"s1\"><b>Natura<\/b><\/span>. As a <span class=\"s1\"><b>doctoral researcher in Design at UFPE<\/b><\/span>, I study mobile usability for older adults and created <span class=\"s1\"><b>HUSUI<\/b><\/span>, a heuristic set that supports <span class=\"s1\"><b>cognitive accessibility<\/b><\/span> evaluations in apps, bridging academic rigor with market impact.<\/em><\/p><p class=\"p1\"><em>At <span class=\"s1\"><b>CESAR School<\/b><\/span> and <span class=\"s1\"><b>Senac Pernambuco<\/b><\/span>, I teach Interface Design, Ubiquitous Interfaces, and UX using active learning methods (PBL, Design Thinking, Double Diamond). In practice, I turn <span class=\"s1\"><b>research insights into product decisions<\/b><\/span>, build <span class=\"s1\"><b>coherent design systems<\/b><\/span>, and lead teams toward measurable outcomes \u2014 with empathy, clarity, and purpose.<\/em><\/p><p class=\"p1\"><em><span class=\"s1\"><b>Core strengths:<\/b><\/span> UX Research &amp; Strategy \u2022 Heuristic Evaluation \u2022 Mobile Accessibility \u2022 Interface Design \u2022 Branding &amp; Storytelling \u2022 Creative Leadership \u2022 Design Systems \u2022 Agile Delivery (Scrum\/Kanban).<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8d17b elementor-shape-circle elementor-grid-1 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6e8d17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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